Odaptiv Studios Re-branding

My brand was designed back in 2014 and was in desperate need of a re-branding. This involved me researching modern brands and what they used to stand out and be successful. I liked the idea of symmetry and geometry, and having the logo come from withing the brand name, and that is where I designed the arrows. Several versions of the logo were created for use on different media, as well as best practices. Visby and Montserrat were choses as the primary and secondary font respectively. The design of this brand is an ever evolving project that continues today.